Elisabetta Virtuani obtained a PhD in Business Administration with a doctoral thesis in Marketing: “Strategic orientations of wine firms: a holistic approach to wine marketing”.
She is a researcher at LEL (Local Economy Laboratory), Università Cattolica del Sacro Cuore, Piacenza. Her reasearch and teaching activities are: wine marketing and communication, wine clusters, wine&food tourism, place marketing and branding.
She is a Sommelier and President of Colli Piacentini Wine Route.
She is co-founder of Bloomet Ltd, a marketing company that is currently in charge of Piacenza Project Governance and Management for EXPO 2015.
This course will shed light on (local) distribution systems that differ from both the traditional and modern distribution chains (e.g. direct sales, farmers’ markets, pick-your-own farms, home...
Read more »Wine, territory and tourism: a close relationship to create value and stimulate innovation and growth in wine regions.
Wine production has become a productive and cultural model able to enhance local...
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